ICON in ADI Design Index 2023

ICON in ADI Design Index 2023

A new achievement for Icon seating collection by Mara. Selected for ADI Design Index, it will run for 2024 edition of Compasso d’Oro ADI.

Latest product of Mara family, but first in terms of achievements. The seating collection Icon is having one success after another, winning one award after another: an official endorsement for its innovative and original design, resulting from Mara’s brilliant research and their collaboration with product designer Marcello Ziliani.

Icon has been awarded with ADI Design Index 2023 (in the category “Design for Living”) by the Associazione del Design Industriale (the Industrial Design Council), which collects the finest Italian design products every year. This prestigious accolade will allow Icon to run for 2024 Compasso d’Oro on occasion of the 70th anniversary of its foundation, born in 1954 in Milan from an idea of Gio Ponti.

ADI Design Index is a collector of products that stand out for their originality, functional as well as typological innovation, involved production processes, peculiar materials and formal synthesis, with a strong ethical and sustainable connotation. Selected by the permanent Observatory of ADI Design those products become part of an annual, a dedicated site and a series of exhibitions staged between Milan and Rome, in the presence of institutions and authorities.

After having attended main events of the sector, where a large success was earned among audience and professionals, Mara’s collection will then gain an amplified visibility thanks to this double display at which a volume gathering all nominees of ADI Design Index 2023 is presented too: on 6 November at ADI Design Museum in Milan and 27 November at the WeGil location in Rome.

Joining ADI Design Index is a remarkable emotion for us, that backs up our continuous efforts to improve our high-quality production methods, increasingly oriented to design and people’s well-being”, commented Laura Marchina, Mara’s managing director – “I believe that beauty and functionality combined with formal simplicity are the key features of Icon collection, as it mirrors our idea of Made in Italy: a perfect combination of innovation and design”, she added.

The selection for ADI Design Index fulfils a list of international awards, that see Icon ass as the protagonist. Finalist at Archiproducts Design Awards and Mixology Awards by the English magazine Mix Interiors, the collection won the renowned German Design Award 2023 by the German Design Council in the category “Excellent Product Design – Furniture”.