Four new collections by as many international designers next to Mara best sellers at the Milanese kermesse, in a display installation designed by Ferruccio Laviani.
It was a real debut for Mara at the Salone del Mobile.Milano. A “first time” thanks to the wealthy proposals on stage and the exclusive collaborations launched.
The Brescia-headquartered company, in fact, unveils a preview of four new collections of furnishings signed by internationally renowned designers, who accompany and complete some of its best-known proposals for the office and home-office.
AMDL CIRCLE, Christophe Pillet, Ferruccio Laviani, Marcello Ziliani are the authors of a design masterpiece, narrating new ways of living for the office, the hospitality and the home, through products that combine technical innovation and aesthetic refinement.
The display installation too has been completely redesigned by Ferruccio Laviani and named “Transcendence: The Fusion of Living and Working Spaces“: a concept telling the renewed identity of the brand, which is increasingly balanced between the office and the residential dimensions.
Within a neutral setting inspired by contemporary eco-architectures, “mini-environments” representing everyday contexts, host the new collections as well as the best sellers that coexist and interact thanks to a complementary stylistic language, although it is the result of different creative designs.
The first new product is Typo, the unprecedented chair designed by Mara and AMDL CIRCLE, the studio founded by architect Michele De Lucchi. A product that reinterprets the traditional office chair on castors, and challenges Mara own design through the study of steel-profile bending techniques.
Distinctive features are in fact those deliberate and refined creases of the frame, created by bending the steel tube with a square section along the diagonal.
For the Salone del Mobile, Typo is also presented in a special Limited Edition, in collaboration with Alpi.
From the collaboration with Christophe Pillet comes the Foil table, featuring minimal thicknesses and discreet perimeter frames that redefine the archetype of contemporary metal tables. This is as much the case in the fixed version as it is in the model with a top integrated with Mara mechanisms that allow the top itself to easily move and reveal the storage space underneath.
Ferruccio Laviani designs the stand as well as the new bookcase Elle: a transversal, modular, modern architecture, a tribute to lightness.
Its modular structure allows numerous compositions, accommodating spaces and needs. The stylistic feature, however, is contained in the “L” element that gives shape to the shelves: by playing with the orientations, it is possible to create closed shapes, thus containers or dividers, or open shapes for visible shelves.
Not to forget the Icon seating collection, launched last year with an incredible success and now being enlarged with a new version.
Designer Marcello Zilliani, together with Mara, has created the new Icon: the lines of the seat are now moulded in a new version with a polypropylene shell that makes it ideal for office, contract and outdoor context, thanks to a resistant and durable material.
And Icon High-back: the polypropylene armchair also takes on an evolved expression with a high, padded backrest and seat cushion. The look of Icon thus becomes more sophisticated and the feeling more welcoming thanks to the large, soft thicknesses.
A clever solution for those who seek an everyday comfort, for a long time, whether in a home-office or in office contexts.
#MaraTranscendence
Salone del Mobile.Milano 2024
16-21 April 2024
Hall 18 Stand C15